Dental marketing ROI calculator
Is your marketing spend paying for itself, and by how much?
Return on marketing spend (lifetime)566.7%
Cost per new patient$150
First-visit revenue per month$6,000
Lifetime profit from one month's patients$20,000
Email or download a copy of this result
How this is calculated
- Cost per patient = spend ÷ new patients.
- Lifetime profit = patients × lifetime value × margin.
- ROI = (lifetime profit − spend) ÷ spend.
Frequently asked questions
What ROI should dental marketing deliver?
On lifetime value, 300%+ is common for well-run campaigns. If first-visit revenue alone covers the spend, you're in a strong position.