New patient value calculator
First-year and lifetime value of each new patient — the number that sets your marketing budget.
Lifetime value of a new patient$3,750
First-year value$1,250
Sensible max cost to acquire (20% of lifetime)$750
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How this is calculated
- Year one = first visit + treatment accepted.
- Lifetime = year one + (years − 1) × annual revenue.
- Many practices cap acquisition cost at 15–25% of lifetime value.
Frequently asked questions
What does a new patient cost to acquire?
Use the Cost Per New Patient Calculator. Typical ranges are $150–$400 for general dentistry and more for implants.