Cost per new patient calculator
What each new patient actually costs you across all channels.
Cost per new patient$140
Total monthly spend$3,500
First-year return per dollar spent$8.57
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How this is calculated
- Cost per patient = total marketing spend ÷ new patients.
- Return per dollar = first-year value ÷ cost per patient.
Frequently asked questions
Should I count referrals as marketing patients?
Track them separately. Referrals cost little but are influenced by patient experience, not campaigns.