Reception conversion calculator
How many enquiry calls turn into booked new patients — and what the misses cost.
Call-to-booking conversion50.0%
Value of unbooked callers per month$72,000
Per year$864,000
Extra revenue if conversion rose 10 points$172,800 / year
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How this is calculated
- Conversion = booked ÷ calls.
- Unbooked value = (calls − booked) × first-year value.
Frequently asked questions
What conversion should reception achieve?
70%+ for genuine new-patient enquiries. Below 50% usually means price-first answers, no attempt to book, or calls going to voicemail.