Unaccepted treatment value calculator
Total diagnosed-but-unscheduled treatment sitting in your software.
Unaccepted treatment value is the total of diagnosed treatment that patients have not yet booked, sitting in your practice software. Multiply the number of patients with an open treatment plan by the average outstanding value per patient, then apply a realistic reactivation rate to see what a follow-up campaign could recover. In most established practices this backlog runs into hundreds of thousands of dollars, and a well-run reactivation effort typically books 15–25% of it. It is usually the cheapest revenue available to a practice because the diagnosis is already done.
How this is calculated
- Total = patients with open plans × average value.
- Recoverable = total × realistic reactivation rate.
Frequently asked questions
How do I reactivate unscheduled treatment?
Run an outstanding treatment report from your software, sort by value and recency, then contact patients in batches by phone or SMS with a specific reason to book, such as the tooth involved and what happens if it waits. Practices that do this consistently recover 15–25% of the backlog; a one-off blast recovers much less.
How far back should I go?
Two years is a sensible cut-off. Older plans are often out of date clinically and the patient may have gone elsewhere, so contacting them is better treated as a recall reactivation than a treatment follow-up. Re-examine before quoting old work.
What data do I need from my practice software?
An outstanding or unscheduled treatment report listing each patient, plan date, items and value, with completed and cancelled items excluded. If the report includes plans that were declined and closed, remove them so the backlog reflects real opportunity.
What reactivation rate should I assume?
Start at 15–20% for a structured campaign with a phone follow-up, lower for SMS only. After your first campaign, use your actual result. If you recover under 10%, the contact method or the reason given is usually the problem rather than the patients.
How often should I run this?
Review the backlog quarterly and run a reactivation batch each time. The backlog rebuilds continuously, so a regular rhythm beats an annual push.
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Benchmarks are indicative for general practice in most markets. Last updated 18 Sept 2026. See our methodology.